Markting Strategy

MARKETING STRATEGIES Saudi-Arabian Arabia minuteed more than US$17.4 billion1 worth of agri- aliment and seasolid food products in 2009, which is roughly, a 16% increase everywhere 2008. Agri-food and seafood imports in a flash account for 15% of all Saudi imports, and become the countrys fourth-largest import sector. The Kingdom of Saudi Arabia has limited agricultural proceeds out-of-pocket to the nature of its climate, terrain, and the scarcity of water resources. Consequently, Saudi Arabia is unity of the lead food importers in the Middle East. Saudi food imports are alike expected to grow at greater step to meet the bring of its growing population, which presently stands at over 26 million people. Euromonitor projects that Saudi encase food gross revenue provide show wellnessy, positive, maturation in 2010 and beyond, rising slope by around 5% annually. This growth is largely due to rising disposable incomes amongst Saudi consumers. Furthermore, an appreciab le increase in the concern rate, particularly among raw Saudis, will put pressure on suppliers to respond to growing demand for packaged food in this wealthy community, and to increase new product launches, focusing on consumer benefits such as wellness and wellness . Saudi Arabia also has an expanding food processing industry, which relies more often than not on imported cutting materials.

The expanded market has prompted some international companies to set up licensing agreements with local manufacturers in Saudi Arabia, to produce their brand. CONSUMER TRENDS The relatively young and educated population in the Kingdom is increasingly health conscious, and embracing health and di etary foods and beverages, as well as weste! rn food types and brands. In addition, the growing participation of women in the workforce has contributed to busier lifestyles in Saudi Arabia. Coupled with aggressive marketing from food companies, this has fuelled the demand for packaged food. These consumers tend to shop more often in supermarkets, where Western products are available. In...If you want to fall a full essay, do it on our website: OrderEssay.net

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